What Types Of Content Perform Best On Social Media?

Social media has become an integral part of our lives, enabling us to connect, share, and engage with a global audience on a daily basis. With such a vast pool of users, it’s natural to wonder what kind of content truly resonates with people in this virtual realm. Whether it’s captivating images, thought-provoking articles, or entertaining videos, the quest to create the most engaging content on social media is an ongoing challenge. In this article, we will explore the types of content that have proven to perform exceptionally well on these platforms, providing you with insights and ideas to make your own online presence shine.

Visual Content


Images are one of the most popular and effective types of content on social media. Whether it’s a stunning landscape, an adorable pet, or a mouthwatering meal, images capture attention and evoke emotions. They can be easily shared, liked, and commented on, making them perfect for increasing engagement and reach. When using images on social media, it’s important to choose high-quality, visually appealing pictures that align with your brand’s message and aesthetics.


Videos have become the favorite content format for many social media users. They allow for more in-depth storytelling, are highly shareable, and can capture attention in a way that other content types can’t. Whether it’s a funny clip, an informative tutorial, or a heartwarming story, videos have the power to entertain, educate, and inspire. To create effective videos, consider the length, format, and message of your content. Keep it short and engaging, and make sure to optimize it for mobile viewing.


Infographics are a great way to present complex information or data in a visually appealing and easily digestible format. They combine text, images, and graphics to communicate a message effectively. Infographics are highly shareable and have the potential to go viral, as they provide valuable information in an engaging manner. When creating infographics, focus on clarity, simplicity, and relevance to your audience. Use compelling visuals and concise text to convey your message and make it easily understandable.

Interactive Content

Polls and Surveys

Polls and surveys are a fantastic way to engage your audience and gather valuable insights. They allow you to ask questions, spark discussions, and gauge opinions. Polls and surveys can be used to gather feedback, conduct market research, or simply entertain your followers. When creating polls and surveys, make sure the questions are relevant, concise, and easy to answer. Consider offering multiple-choice options and encourage participants to share their thoughts in the comments.


Quizzes are a fun and interactive way to engage your audience and test their knowledge. They can range from personality quizzes to trivia quizzes, depending on your brand and target audience. Quizzes not only entertain, but they also encourage social sharing and create a sense of competition. To create effective quizzes, make sure the questions are engaging and relevant to your audience’s interests. Provide clear instructions and share the results to encourage further engagement and discussion.

Contests and Giveaways

Contests and giveaways are a surefire way to increase engagement and generate excitement on social media. They create a sense of urgency and provide an opportunity for your audience to win something valuable. Contests can be as simple as asking followers to like, comment, or share your post, or they can involve more creative submissions. When organizing contests and giveaways, make sure to establish clear rules, choose enticing prizes, and promote them effectively to maximize participation and exposure.

See also  How Can I Increase Engagement On Social Media?

User-Generated Content

Reviews and Testimonials

Reviews and testimonials are powerful social proof that can significantly impact consumers’ purchasing decisions. They showcase the positive experiences of your customers and build trust in your brand. Encourage your customers to leave reviews and testimonials on social media platforms and website review sections. Highlight these reviews by sharing them on your social media channels, thanking the customers publicly, and responding to their feedback. This will not only make your existing customers feel appreciated but also attract new customers.

Customer Photos and Videos

Customer photos and videos are a great way to showcase your products or services in action. Encourage your customers to share pictures and videos of themselves using your products or benefiting from your services. User-generated content adds authenticity and social proof to your brand’s image. You can collect customer photos and videos by utilizing branded hashtags, running contests or giveaways, or simply reaching out and asking your customers to share their experiences with your brand.

User Stories and Experiences

Sharing user stories and experiences can create a sense of community and engagement on social media. When customers share their stories and experiences related to your brand, it not only shows their loyalty but also inspires others to connect with your brand. Feature user stories and experiences on your social media platforms through captions, dedicated posts, or even video testimonials. Celebrate your customers and their journeys, and give them a platform to share how your product or service has positively impacted their lives.

Educational Content

Tutorials and How-to Guides

Tutorials and how-to guides are highly valuable and sought-after content on social media. They provide knowledge, skills, and step-by-step instructions to help your audience overcome challenges or achieve their goals. Share tutorials and how-to guides that are relevant to your industry or niche, and align with your target audience’s interests and needs. Consider using visuals, such as images or videos, to enhance the tutorials and make them more engaging and easy to follow.

Tips and Tricks

Tips and tricks are bite-sized pieces of valuable information that can help your audience improve their lives, solve problems, or enhance their skills. These quick and actionable tips can range from productivity hacks to beauty secrets, depending on your brand and target audience. Share tips and tricks regularly on your social media platforms, and encourage your followers to engage by commenting and sharing their own tips. This will not only position your brand as a helpful resource but also foster a sense of community.

Industry Insights

Providing industry insights positions your brand as an expert and thought leader in your field. Share news, trends, and updates about your industry to educate and inform your audience. You can create original content, such as blog posts or articles, or curate existing industry news and share it on your social media platforms. Use visuals, such as infographics or charts, to present data or statistics that support your insights. This type of content adds value to your audience and reinforces your brand’s credibility.

Entertaining Content

Humorous Posts and Memes

Everyone loves a good laugh, and humorous posts and memes are a surefire way to entertain your audience on social media. Share funny jokes, witty captions, or humorous memes that align with your brand’s voice and humor style. Humor can help humanize your brand and create a positive emotional connection with your audience. However, ensure that the humor is appropriate and does not offend or alienate anyone.

Funny Videos

Funny videos are highly shareable and can quickly go viral on social media. Whether it’s a funny animal video, a hilarious prank, or a comedic skit, funny videos have the potential to entertain and engage a wide audience. Share funny videos that resonate with your target audience’s sense of humor and align with your brand’s values and tone. Consider creating your own funny videos or curate existing ones from reputable sources.

See also  How Ai Is Changing Advertising

Inspirational Quotes

Inspirational quotes have the power to uplift and motivate your audience on social media. Share quotes that resonate with your brand’s values and beliefs, and inspire your audience to pursue their dreams, overcome challenges, or embrace positivity. Use visually appealing designs or backgrounds to enhance the impact of the quotes. Encourage your followers to share their favorite quotes and tag your brand. This helps create a sense of community and fosters engagement on your social media platforms.

Influencer Content

Endorsements and Sponsored Posts

Collaborating with influencers can significantly boost your brand’s visibility and credibility on social media. Influencers have established followings and can create authentic, engaging content that resonates with their audience. Partner with influencers who align with your brand and target audience, and have expertise in your industry or niche. Collaborate on endorsements and sponsored posts, where the influencer promotes your product or service to their followers. This can drive brand awareness, increase reach, and generate enthusiasm for your brand.

Guest Posts and Takeovers

Guest posts and takeovers allow influencers to share their expertise and insights directly on your social media platforms. Invite influencers or industry experts to contribute guest blog posts, take over your Instagram Story, or host a live Q&A session. This not only adds variety to your content but also exposes your audience to different perspectives and voices. Collaborating in this way also builds relationships with influencers and expands your brand’s reach to their followers.

Product Recommendations

Influencers have the power to influence purchasing decisions with their product recommendations. Collaborate with influencers to have them try out and review your products or services. Authentic and honest reviews from trusted influencers can generate buzz, build trust, and drive sales. Encourage influencers to share their reviews through blog posts, YouTube videos, or social media posts. Consider offering exclusive discount codes or special promotions for the influencer’s followers to further incentivize engagement and conversions.

News and Updates

Company Announcements

Company announcements keep your audience informed about important updates, events, or milestones related to your brand. This can include new product releases, company expansions, or significant achievements. Share these announcements on your social media platforms to create anticipation and excitement among your audience. Consider using visuals, such as images or videos, to make the announcements more engaging and visually appealing.

Industry News

Sharing industry news and updates keeps your audience informed about the latest trends, developments, and happenings in your industry. This positions your brand as a knowledgeable resource and keeps your audience engaged and interested in your content. Curate relevant industry news from reputable sources or create original content that analyzes and comments on industry news. Provide your audience with valuable insights and encourage them to join the conversation by sharing their thoughts and opinions.

Product Launches

Product launches are exciting events that deserve special attention on social media. Create buzz and anticipation by sharing teasers, behind-the-scenes glimpses, and sneak peeks leading up to the launch. When the product is officially released, share detailed information, features, and benefits on your social media platforms. Consider utilizing videos, images, or live events to showcase the product and engage your audience. Encourage feedback, reviews, and testimonials from customers who have tried the new product to create social proof and generate excitement.

Behind-the-Scenes Content

Workspace Tours

Workspace tours allow your audience to see behind the scenes of your business and create a sense of transparency and authenticity. Share photos or videos of your office, studio, or workspace, showcasing the environment and giving a glimpse into your team’s working process. This not only humanizes your brand but also helps your audience connect with your values and culture. Provide interesting and engaging captions or stories to accompany the visuals and explain the significance of each area or element.

Employee Spotlights

Employee spotlights highlight the individuals behind your brand and showcase their skills, expertise, and passion. Share stories, photos, or videos of your employees, introducing them to your audience and celebrating their contributions. Employee spotlights humanize your brand and create a sense of connection with your audience. Consider sharing interesting facts, personal anecdotes, or even inspirational quotes from your employees to make the spotlights more engaging and relatable.

See also  How Do I Handle Negative Feedback Or Criticism On Social Media?

Product Development Process

Sharing the product development process allows your audience to have a deeper appreciation and understanding of your products or services. Share photos, videos, or stories that reveal the various stages of product development, from ideation to production. Showcasing the effort, creativity, and attention to detail that goes into creating your offerings can build trust and credibility with your audience. Provide insightful captions or explanations to accompany the visuals and engage your audience in the development journey.

Emotional and Inspirational Content

Heartwarming Stories

Heartwarming stories have the power to evoke emotions and create a strong connection with your audience. Share real-life stories or anecdotes that touch on themes of love, kindness, or triumph over adversity. These stories can be about your customers, community initiatives, or even personal experiences. Use storytelling techniques to capture the essence of the story and convey the emotions effectively. Encourage your audience to share their own heartwarming stories in the comments, further fostering engagement and a sense of togetherness.

Powerful Quotes

Powerful quotes can inspire, motivate, and uplift your audience on social media. Share quotes from influential figures or thought leaders that resonate with your brand’s values and aesthetics. Aim for quotes that encompass timeless wisdom, provide a fresh perspective, or address universal struggles or aspirations. Combine compelling designs, fonts, or backgrounds with the quotes to enhance their impact. Encourage your followers to share their favorite quotes or tag friends who would appreciate the message.

Motivational Speeches

Motivational speeches have the ability to empower and drive your audience towards action. Share snippets or excerpts from motivational speeches that align with your brand’s mission and encourage personal growth. Whether it’s a famous speech or original content, choose speeches that inspire, uplift, and resonate with your target audience. Use visuals, such as images or videos, to accompany the speeches and make them more engaging. Encourage your audience to reflect on the message and share how it resonates with them.

Personalized Content

Birthday and Anniversary Wishes

Personalized birthday and anniversary wishes show your customers that you value and appreciate their loyalty. Acknowledge these special occasions by sending personalized messages, shout-outs, or even exclusive offers. Showcasing your customers on social media platforms with heartfelt captions and visuals strengthens the bond between your brand and its audience. Make sure to collect and organize customer data, such as birthdates and anniversaries, to ensure timely and accurate wishes.

Customized Recommendations

Customized recommendations provide a personalized experience for your audience and help them find the products or services that best meet their needs. Use data and analytics to understand your customers’ preferences and behaviors. Based on this information, offer tailored recommendations through targeted ads, emails, or personalized social media posts. This not only enhances the user experience but also increases the chances of conversion and customer satisfaction.

Tailored Offers and Discounts

Tailored offers and discounts create a sense of exclusivity and cater to the individual needs and preferences of your audience. Segment your audience based on their purchasing habits, preferences, or demographics. Offer personalized discounts, coupon codes, or exclusive promotions to these segments through social media platforms. This can encourage repeat purchases, foster loyalty, and drive conversions. Make sure to track the effectiveness of these tailored offers and refine them based on the results.

In conclusion, the types of content that perform best on social media are diverse and cater to various needs and preferences. Visual content, such as images, videos, and infographics, engage and capture attention. Interactive content, such as polls and surveys, quizzes, and contests, encourage participation and drive engagement. User-generated content, such as reviews and testimonials, customer photos and videos, and user stories, build trust and authenticity. Educational content, such as tutorials, tips and tricks, and industry insights, provide valuable knowledge and establish your brand as a resource. Entertaining content, such as humorous posts, funny videos, and inspirational quotes, evoke emotions and create connections. Influencer content, such as endorsements and sponsored posts, guest posts and takeovers, and product recommendations, amplify reach and credibility. News and updates, behind-the-scenes content, emotional and inspirational content, and personalized content all serve different purposes in engaging and connecting with your audience on social media. By utilizing a combination of these content types, you can create a comprehensive and effective social media strategy that resonates with your audience and achieves your marketing goals.